This Ex-Lawyer Disrupted The Ice Cream Category With Halo Top Ice

Doug Bouton is starting his next brand as he takes aim at a category that is double the size of ice cream: chocolate. In 2021, Bouton founded GATSBY Chocolate, the lowest calorie chocolate on the market, and already released nearly 10 products with ambitious plans to introduce more innovations.
Doug Bouton is starting his next brand as he takes aim at a category that is double the size of ice cream: chocolate. In 2021, Bouton founded GATSBY Chocolate, the lowest calorie chocolate on the market, and already released nearly 10 products with ambitious plans to introduce more innovations.

Halo Top: How the Ice Cream Brand Achieved Freezer Domination

Keith Belling – Former Co-Founder & CEO of popchips and Founder

Halo Top Is 'Ice Cream for Adults,' and So Are Its Hilariously

Lawyer Gives Up Job To Make Ice Cream, It Becomes A Best Seller

From Proskauer to Pints — MLA's Hire an Esquire

Halo Top Founder Doug Bouton sells Lincoln Park mansion

Andrew Mellen - General Counsel - GATSBY Chocolate

People were revolted or they absolutely loved it.” - PressReader

Eat The Ice Cream - The Shorty Awards

Andrew Garfinkel - The Pennsylvania State University - Westfield

Halo Top on disrupting the ice cream market: We haven't been

From Lawyers to Entrepreneurs: How Lawyers Created Halo Top Ice Cream